The work was filmed in Åland and Paris in 20 with a large number of volunteers. The lead roles are played by Finnish Marja Skaffari (Emma) as well as the French Thomas Germaine (Charles, Rodolphe and Léon) and Mathieu Montanier (Homais). Emotional capitalism frames emotion and economy within the same functional logic.Īn International ProductionThe artists see Emma’s crisis as a contemporary and global one, which led to the work including dialogue in several languages: Finnish, French, English and Swedish. This denotes a culture where transaction, trade and capital are involved in emotional experiences as well as commerce. Emma’s frantic actions are juxtaposed with the modern culture of consumption and its desire for sensational experiences, emotions and excitement that is impossible to achieve.īesides the craving for romance, the artists also explore “emotional capitalism”, a concept created by Israeli sociologist Eva Illouz. The Price of HappinessThe artists consider Flaubert’s novel to be culturally topical and use the video installation to examine contemporary culture. She is trapped in her own fantasies and falls out of touch with reality. Emma is ultimately brought to desperate means. She craves luxury, passion and freedom and strives for these through romantic affairs and material purchases. The protagonist of both the original novel and this new installation, Emma, is bored and unsatisfied with her marriage. The story, set in contemporary times, examines the temptations of romantic love and consumerist culture. The work, comprised of eight acts, offers a new interpretation of the classic novel Madame Bovary (1857) by French author Gustave Flaubert. Explorations in Emotional Capitalism, created by Mieke Bal (link is external), from the Netherlands, and Michelle Williams Gamaker (link is external), from the UK. A New Take on the Iconic NovelThe first floor of Ars Nova will be filled with the multi-part video installation Madame B.
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